The article on the Forbes website -- itself littered with interstitial and numerous pop-up ads that make you just want to hurry back and experience more -- covers how music industry executives are fretting over life in the digital age.
“No intellectual property business is going to cross the digital divide without figuring out how to protect its content and to ensure that transactions are associated with the acquisition of content,’’ Nash said. “The music industry simply has to solve the content security problem or risk the obsolescence of its business model.’’
So says Warner's senior vice president of digital strategy and business development. In other words, the world must conform to their business model, not the other way around.
At issue is that people who buy and download music might do what they have been able to do for decades: copy it and share it, which is something you still can do if you buy a CD.
The horse left the barn decades ago when the music industry opened the doors wide and began selling billions of Compact Discs without DRM. Hence, most of the music sold today is already without DRM and, we can get any new release for free - just like being in a college dorm - on the day of release via P2P. Don't steal music.
Lastly, it doesn't matter what the music labels' agendas are, the only agenda that really matters is Steve Jobs' - and his seems focused like a laser on DRM-free music sales.
DRM-free music is already here via CDs and P2P. There is no logical reason to try to restrict legal online downloads with DRM - all you are doing is turning people towards pirating music and/or turning them off from using legal online stores like Apple's iTunes Store.
It never fails to amazes us how some people in the music industry don't understand the absolute basics of their business model.
We're all criminals. Especially those of us in college. That seems to be the message from the executives. How's that for "business development" strategy?
]]>The article on the Forbes website -- itself littered with interstitial and numerous pop-up ads that make you just want to hurry back and experience more -- covers how music industry executives are fretting over life in the digital age.
“No intellectual property business is going to cross the digital divide without figuring out how to protect its content and to ensure that transactions are associated with the acquisition of content,’’ Nash said. “The music industry simply has to solve the content security problem or risk the obsolescence of its business model.’’
So says Warner's senior vice president of digital strategy and business development. In other words, the world must conform to their business model, not the other way around.
At issue is that people who buy and download music might do what they have been able to do for decades: copy it and share it, which is something you still can do if you buy a CD.
The horse left the barn decades ago when the music industry opened the doors wide and began selling billions of Compact Discs without DRM. Hence, most of the music sold today is already without DRM and, we can get any new release for free - just like being in a college dorm - on the day of release via P2P. Don't steal music.
Lastly, it doesn't matter what the music labels' agendas are, the only agenda that really matters is Steve Jobs' - and his seems focused like a laser on DRM-free music sales.
DRM-free music is already here via CDs and P2P. There is no logical reason to try to restrict legal online downloads with DRM - all you are doing is turning people towards pirating music and/or turning them off from using legal online stores like Apple's iTunes Store.
It never fails to amazes us how some people in the music industry don't understand the absolute basics of their business model.
We're all criminals. Especially those of us in college. That seems to be the message from the executives. How's that for "business development" strategy?
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