So says Thomas Hesse, president of global digital business and US sales for Sony BMG. That's right, the company that betrayed such contempt for the consumer by deliberately infecting its music CDs with its Rootkit, before stopping when it faced major PR and legal backlash, still has plenty of contempt for the consumer.
The article on the Forbes website -- itself littered with interstitial and numerous pop-up ads that make you just want to hurry back and experience more -- covers how music industry executives are fretting over life in the digital age.
“No intellectual property business is going to cross the digital divide without figuring out how to protect its content and to ensure that transactions are associated with the acquisition of content,’’ Nash said. “The music industry simply has to solve the content security problem or risk the obsolescence of its business model.’’