Actually, I'm surprised this is only starting now.
Get ready for the inbox on your phone to fill up faster. From fast-food chains to carmakers to consumer goods manufacturers and sports franchises, more and more companies are adopting text messaging as a way to target consumers on the move.
That's right. Once again, international corporations are looking for new ways to invade your space and push their sales pitches into your face.
No web 2.0 for these folks. No viral marketing, no sirree.
Consultant Frederick Newell says companies using text messaging should move carefully because of privacy concerns and must get customers' permission first.
Like they got your permission to show 15 minutes of advertisments for consumer products and tv shows at the beginning of theatrical films.