Over recent years, we've seen how social media and "web 2.0" sites have changed how we use the internet. Now we're starting to see how we use the internet change how we think about and interact with non-internet things.
Take politics. If you've been paying attention to the news lately, you've seen how presidential candidates have implemented community-style websites as key parts of their campaigns. A quick glance at the BlogHer Politics & News blogs shows more and more posts relating to how the very fabric of campaigns is changing as candidates and their campaign staffs learn how to navigate the waters of the blogosphere.
The blogosphere isn't just covering the political challenges of the day -- it has become a big political challenge of the day.
Of course, this kind of thing isn't quite new. The disruptive nature of "web 2.0" has been the focus of forward-looking businesses for some time now. On SiteProNews, Kalena Jordan writes that social media is "The Instant Brand Killer":