In a provocative assessment of Google’s Google+ strategy of launching a “recommended users” list (a topic of its own), Robert Scoble shared an assumption behind his conclusions:
If you have great content you will get found by one of the folks on this list.
It’s an interesting claim. I've heard this kind of thing for years, and always wondered: Is it true? My intuition always said it's not. So last night I questioned Robert's statement in a tweet, and he replied:
@lauras it's pretty rare that good content doesn't get shared with others.
How do we know that it's "rare" that good content doesn't get shared? We know only about the good content we've already found. We have no idea how much good content has not been found. So how can we lay any odds as to how common or rare it is for good content to be found?
And "found" ... by whom?