It's not just that we were unboxing a top-of-the-line Mac. It's that we were experiencing the unboxing of an Apple product.
The box itself was a little battered. Opening the box entailed cutting the shipping tape along the top opening. In fact, that's as hard as the unboxing got. No more tape to cut or structured plastic to try to rip open. One seal. That's it. (Compare that with opening your typical DVD.)
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