Google base a datapedia?

It's been around a little while now, but Google's going public with it tomorrow/today (as in Wednesday):

An ambitious new Google Inc. service will let anyone upload most anything to a publicly searchable database, potentially laying the groundwork for a foray by the Internet juggernaut into classified advertising.

The venture, Google Base, could also signal grander ambitions for the king of online search-related advertising. Google's stated mission is, after all, nothing less than organizing the world's information.

Expected to be available Wednesday, Google Base has the potential to make instantly available a vast sea of content including - but not limited to - recipes, job listings, photos, DNA sequences, real estate listings and individual standalone databases.

Normally, it takes Web "crawlers" days or weeks to scour the Web and feed Google's main search engine with updated information. This tool will make locating anything that's been uploaded nearly instantaneous, provided it finds users willing to provide the information.

Submitters will also be able to describe what they uploaded with keywords - making searches and filters more reliable.

It's late, and I haven't really poked around it much, but at a glance it seems like it could end up being a spammer's paradise. Who does the editing? Or is it edited? And if not, why will it be worthwhile? Frankly, I've seen enough [name your pharmaceutical here] spam comments and trackbacks, not to mention splogs, already.

What would database spam be called? Squery? Spreturn? Dspam?

More on this later.