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  <title>rare pattern</title>
  <subtitle>thoughts in a blog</subtitle>
  <link rel="alternate" type="text/html" href="http://rarepattern.com/nodes/2007/07/welcome-to-the-apple-couldnt-care-less-plan"/>
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  <updated>2007-07-17T13:17:25-05:00</updated>
  <entry>
    <title>Welcome to the Apple Couldn&#039;t Care Less Plan</title>
    <link rel="alternate" type="text/html" href="http://rarepattern.com/nodes/2007/07/welcome-to-the-apple-couldnt-care-less-plan" />
    <id>http://rarepattern.com/nodes/2007/07/welcome-to-the-apple-couldnt-care-less-plan</id>
    <published>2007-07-17T13:17:25-05:00</published>
    <updated>2007-07-17T13:17:25-05:00</updated>
    <author>
      <name>Laura Scott</name>
    </author>
    <category term="Apple" />
    <category term="contempt for the consumer" />
    <category term="customer service" />
    <category term="MacBook Pro" />
    <category term="Things I&#039;m Hating" />
    <summary type="html"><![CDATA[<p>It doesn't take a "genius" to know that there is something seriously wrong with my MacBook Pro. When you can't hold a wi-fi connection and get the gray screen of death two or more times a day, you pretty much have a worthless piece of junk taking up space.</p>
<p>I took it into <a href="http://www.apple.com/retail/twentyninthstreet/week/20070715.html">the Apple Store on Twenty-Ninth Street</a> and was greeted by a guy dressed more for playing ultimate frisbee than for working pretty much any kind of retail. I told him about the problems I was having and he snorted -- this was a familiar problem, apparently.</p>
<p>He walks me up to a computer "to make an appointment." Apparently nowadays you cannot have a problem with your Mac unless you have an appointment. Those of us with unscheduled failures can just twist in the wind.</p>
<p>After having to type in my contact information, he navigates to a screen and says, "You can have an appointment tomorrow."</p>
<p>"I need <i>an appointment</i> to have a problem taken care of?" I asked.</p>
<p>"You have to wait just like everyone else you see here," he said with a sneer, waving his hand at some 10 or 15 people all having problems looked at by "geniuses."</p>
<p>"Why can't I just drop the thing off and the tech department can deal with it when they can?"</p>
<p>"You have to be here."</p>
<p>"Why?"</p>
<p>"So they can know what the problem is."</p>
<p>Whatever.</p>
<p>I have <i>never</i> had to have an appointment to drop something off to a repair shop. I may have had to <i>wait</i> to get it fixed, but I've never had anyone tell me, in effect, "Take your problem away from here! Begone!"</p>
<p>Some years ago, home insurance companies were found to be deliberately shuffling adjusters so that people making claims would have to see several adjusters -- starting over each time -- before even getting a settlement offer. Presumably this was done because the companies wanted to delay as long as possible having to pay out money they owed to their clients.</p>
<p>Is this Apple's approach? Spread out how many people can actually have computer problems addressed in a given day, so that they don't have to deal with the crappy hardware they're using in their devices?</p>
<p>We have three other MacBook Pros in the office, and two of them are experiencing the same gray screen of death and wi-fi connection problems. (The guy with the functional MacBook Pro had at his previous job another one with the same gray screen of death problem.) Obviously this is something of a pandemic that should require a recall, not sending people with problems out into the street with no acknowledgment of anything.</p>
<p>Do you need an appointment to <i>buy</i> a computer? Don't be silly!</p>
<p>Oh, and I <i>was</i> going to buy a screen while I was there. Funny how treating the customer with contempt has an effect on sales.</p>
    ]]></summary>
    <content type="html"><![CDATA[<p>It doesn't take a "genius" to know that there is something seriously wrong with my MacBook Pro. When you can't hold a wi-fi connection and get the gray screen of death two or more times a day, you pretty much have a worthless piece of junk taking up space.</p>
<p>I took it into <a href="http://www.apple.com/retail/twentyninthstreet/week/20070715.html">the Apple Store on Twenty-Ninth Street</a> and was greeted by a guy dressed more for playing ultimate frisbee than for working pretty much any kind of retail. I told him about the problems I was having and he snorted -- this was a familiar problem, apparently.</p>
<p>He walks me up to a computer "to make an appointment." Apparently nowadays you cannot have a problem with your Mac unless you have an appointment. Those of us with unscheduled failures can just twist in the wind.</p>
<p>After having to type in my contact information, he navigates to a screen and says, "You can have an appointment tomorrow."</p>
<p>"I need <i>an appointment</i> to have a problem taken care of?" I asked.</p>
<p>"You have to wait just like everyone else you see here," he said with a sneer, waving his hand at some 10 or 15 people all having problems looked at by "geniuses."</p>
<p>"Why can't I just drop the thing off and the tech department can deal with it when they can?"</p>
<p>"You have to be here."</p>
<p>"Why?"</p>
<p>"So they can know what the problem is."</p>
<p>Whatever.</p>
<p>I have <i>never</i> had to have an appointment to drop something off to a repair shop. I may have had to <i>wait</i> to get it fixed, but I've never had anyone tell me, in effect, "Take your problem away from here! Begone!"</p>
<p>Some years ago, home insurance companies were found to be deliberately shuffling adjusters so that people making claims would have to see several adjusters -- starting over each time -- before even getting a settlement offer. Presumably this was done because the companies wanted to delay as long as possible having to pay out money they owed to their clients.</p>
<p>Is this Apple's approach? Spread out how many people can actually have computer problems addressed in a given day, so that they don't have to deal with the crappy hardware they're using in their devices?</p>
<p>We have three other MacBook Pros in the office, and two of them are experiencing the same gray screen of death and wi-fi connection problems. (The guy with the functional MacBook Pro had at his previous job another one with the same gray screen of death problem.) Obviously this is something of a pandemic that should require a recall, not sending people with problems out into the street with no acknowledgment of anything.</p>
<p>Do you need an appointment to <i>buy</i> a computer? Don't be silly!</p>
<p>Oh, and I <i>was</i> going to buy a screen while I was there. Funny how treating the customer with contempt has an effect on sales.</p>
    ]]></content>
  </entry>
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